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Appliance chain store Suning Beijing detonation velocity on war - Suning, Gome, Dazhong Electric Appliance - Network Appliance Industry hc360 HC

Beijing more than 150 domestic stores chain density does not seem so cluttered with Suning feel stifled in scoring a look back five years after Beijing, Suning has launched an ambitious new round of war opponents.

Speed Shop

"There are 5 years, first came Suning Beijing, Beijing, competition from domestic chain remains at the initial stage in the rough. Companies often take 29-inch color television customers special Suning to enter the market over five years a fundamental change. " Suning Beijing yesterday to meet with the press conference on 5th anniversary, Suning north China region president Fan Zhijun right to the point that the implementation of 5 years of one third of the capital market is one of the devices of Suning launch a new round of the campaign, want to eliminate competitors.

Alone it 5 years ago in preparation for its first store in Beijing in Beijing compared to Fan Zhijun now fully demonstrated quietly Beijing Suning stores reached 31 stores, operating a total area of over 200,000 square meters, covering 13 districts and counties of Beijing, the radiation population of over 10 million euros. Ahn Jung-Su Ning City District, Lenovo bridge, gold four seasons, Chaoyang Road Sales 4 stores, over 150 stores in the chain household in Beijing, was among the top 10.

"Tongzhou 3 Suning stores sales, has captured 70% market Tongzhou, Daxing in, Changping and Huairou Shunyi, Suning also dominant." Fan Zhijun said, according to Beijing Suning has developed a new expansion plan, initially the rate of all stores. To this end, Suning Beijing Shijingshan only in April alone, Miyun, Fuxing Road, flagship stores, modification or new store has opened four stores. The end of 2007, Suning Beijing will reach 50 stores, annual sales of 5 billion yuan to complete.

Earlier, Suning have completed the Beijing market, east, south and north of the store chain set up in three directions. With the opening on May 1 Fuxing Road flagship store, with Suning in turn largely outside the shop as a starting point, Fuxing Road, shops, stores holly leaf bridge, shops and chain stores Liangxiang Shijingshan store to connect to the west. When the opponents also store blind chance when, Suning has taken the lead in Beijing has ended its distribution radial.

The last seat

Speed in the shop at the same time, Suning Beijing market on the future development of new Yetai also in the pipeline. In the view of fans Zhijun, once the new water Yetai test, Beijing now IT, mobile phone chain will be very difficult.
Suning Appliance Stores
relatively new Yetai closest 3C digital channel. Shop Area of about 1000-2000 square feet, the main products are mobile, digital and other consumer electronics based. "This store will be on the 1000, Beijing, the market would open a 100 plan." Fan Zhijun said its first store digital test Nanjing Suning head into the second half will be copied in Beijing.

To prepare two types of format, the future of hundreds of shops alongside the Beijing market, Suning and even 3 years before construction of the second generation of the logistic base in Beijing. Fan Zhijun said, the base covers an area of 70 acres, the pure storage area of about 30,000 square meters, with a total investment of nearly 100 million yuan, the base used in the three-dimensional shelf mechanical, Buying trucks hydraulic platform file contains all the tools imported automatic machine, using the most advanced inventory management, delivery vehicles such as Wal Mart, as a unified global positioning system installed on GPRS.

"Opening of the base, will reduce logistics costs by more than 50% of Suning and radiati.