Star Wars is now a model Adidas New Adidas launches products with images of Star Wars
While the global crisis weighs on consumers, the sportswear manufacturer Adidas plans to use'force "to combat recession and fighting against his rivals Nike and Puma.
Adidas sportswear second manufacturer in the world after Nike, has launched its first collection of'Star Wars'-with slippers of Princess Leia, Darth Vader jackets with cape attached and sports-jackets Stormtrooper earlier this month in New York, supported by one of his biggest fans, hip hop artist Snoop Dogg.
"It is a vision that became reality as the notion of working with 'Star Wars' had been present at several
before other plans, "said Dean Lokes, head of Adidas Originals Core, which is part of the empire Adidas.
The launch takes place 33 years after'Star Wars "by George Lucas to debut on screens. The first film in the franchise appealed to millions of people around the world and therefore has raised billions in profits.
And it happens when the world develops from its worst recession in years that has left many people without jobs and with growing fears about future.
"Star Wars" is the hope, "exposed Howard Roffman, president of Lucas Licensing for Lucasfilm. "He understands the care of a person can make a change. It is a way to gain self-control, "he added.
it'll cost about $ 200 to gain control with Star Wars Micropac Famous Scenes, sneakers with a microprocessor and of'good bad "in lace, which is in time, distance and speed, or about $ 125 per Yoda slippers.
the existing collection of spring / summer is composed of 28 pieces, and by the end of the year is another.
"The reaction to this new collection has been exceptional throughout the world," Lokes related. "Both editions
more limited trade has sold fairly well, and many models are exhausted, "he added.
The forms line'Originals Adidas' twenty per cent of the company, which is why they turn to 72 per cent of annual income of about 10,800 million (14.670 million).
David Beckham against Darth Vader in the new spot for adidas
It would be strange, knowing the history of David Beckham, footballer assume the media have received more than one actor to another episode of Star Wars. But ideally, that does not happen. But almost. The athlete, branding Adidas sports long, was in Star Wars, but because the plan of the advertising campaign manufacturer news.
Starwars.com already open in the commercial and Adidas'Originals Collection "inspired by Star Wars, trade with the complicity of the major faces of the mark of 3 strips. We will be vigilant if arrives in Chile by Adidas Originals stores.
've jumped after the trade.
Remember that this fifteenth anniversary in 2010 Star Wars V Region and many surprises will
Star Wars and Adidas. Have we slipped on the troops?
Most geeks story'Star Wars' lucky. Before you had to hang on the premiere of a film or a dip merchandising stores to find all the original ... Now comes a brand like Adidas and it presents a collection dedicated entirely to the first (there another?) History trilogy by George Lucas.
Source:
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Adidas and Star Wars, a new project
Posted on May 2, 2010.